Willamette Valley

Welcome to Willamette Valley

Natural beauty abounds in Oregon wine country
Stretching from Portland past Eugene, Willamette Valley is a fertile, expansive plain bordered on three sides by three distinct mountain ranges. With sparkling waterways, incredible waterfalls, and abundant trails through leafy and coniferous forests, the views are breathtaking. The warm, dry summers and cool, wet winters create ideal growing conditions for vineyards. Willamette Valley is Oregon’s wine country.

Willamette Valley’s early inhabitants, the Kalapuya tribe of Native Americans, flourished in the area’s rich, open land. They thrived on the plentiful deer, salmon, and acorns from the native oak trees. When the Oregan Trail opened in 1841, settlers flocked to this paradisal area. The commencement of a successful lumber industry, along with the sumptuous farmland and transportation network provided by the river, gave the town a key role in Oregon’s achieving statehood.

The vigorous economy of its early days endures in the bustling Willamette Valley today. As the headquarters for several notable companies, families and young professionals find work fulfillment in the community. With more than 750 vineyards, wineries are a significant part of the area’s economic province.

What to Love

  • The area’s award-winning wines
  • Hiking to waterfalls
  • Wooden Shoe Tulip Festival
  • Spectacular scenery

Local Lifestyle

Willamette Valley’s streets are lined with an astounding variety of trees, from green ash, towering elms, lovely maples, and magnolia to lush lindens and stately oaks. They lavishly frame the equally diverse homes, which include craftsman, bungalow, Victorian, and quaint farmhouses. In this walkable neighborhood, people can be seen walking along these picturesque streets, enjoying the view.

From the street’s whimsical collection of homes to the shops and restaurants on its historic Main Street, Willamette Valley is the ideal place for a stroll. The mild weather of the area serves to enhance the locals’ walking experiences. Downtown wine walks are one of the area’s favorite ways to enjoy the pedestrian-friendly neighborhood.

Dining, Entertainment & Shopping

The 750 wineries and nearly 20 tasting rooms in Willamette Valley make it a wine connoisseur’s Eden. Local growers, able to grow their grapes in the prime conditions of the area, provide world-class wines that have won numerous awards. With so many outstanding wineries, residents never run out of premium wines from which to choose.

Lumos Wine Co. grows its grapes in a certified organic vineyard. With a cozy tasting room, monthly feature wines, a cabin rental, and a world-class selection of wines, Lumos Wine Co. is a wine paradise. Cardwell Hill Cellars features award-winning wines produced from the owners’ vineyard. This winery affords a tasting room and a wine shop, hosts musical events, and is dog-friendly.

Compton Family Winery, a family-owned farm, has a fine selection of collectors and garden series wines. Willamette Valley Vineyards is a world-class winery using sustainable farming practices to produce its impeccable wines. Its tasting room pairs wine with delectable plates. Harris Bridge Vineyard LLC produces excellent wines as well as sweet vermouth, aperitifs, and dessert wines with wine club member access to their lovely picnic and camping areas.

Things to Do

Willamette Valley residents have found many ways to enjoy the fruits of their vineyards’ harvests. Downtown wine walks allow locals to sample several of the outstanding local wines downtown while listening to music, eating at area restaurants, and browsing in the local shops. If visiting a local vineyard, one will find most have wine-tasting rooms for sampling their fare onsite. Many of the wineries also host special events, such as live music events, benefits for local organizations, and dinners.

Willamette Valley Tour offers wine tours of local vineyards. A cycling wine tour is available for intrepid cyclists. Enjoying the stunning scenery while sampling wine is just one of the area’s unique pleasures. Residents can also enjoy the outdoors by hiking to local waterfalls, white water rafting, or kayaking. Willamette River Greenway Trail, Bolton Creek, has a network of trails for a peaceful hike allowing one the chance to take in the spectacular views.


Willamette Education Service District houses the Willamette Valley local schools. Among its outstanding schools are:


Frequently Asked Questions About Willamette Valley Real Estate Trends

  1. What are the current real estate trends in Willamette Valley?

    The real estate market in Willamette Valley is experiencing significant growth, driven by increasing interest in the region’s natural beauty, quality of life, and economic opportunities. Buyers are particularly attracted to the area’s diverse property types, from charming rural farmhouses and vineyards to modern homes in bustling city centers like Salem and Eugene. This demand has led to rising property values and a competitive market. Additionally, the region’s reputation as a premier wine destination has spurred interest in agricultural and vineyard properties, further diversifying the real estate landscape.

  2. How have property values in Willamette Valley changed in recent years?

    Property values in Willamette Valley have seen steady appreciation over recent years, reflecting the region’s growing popularity and limited housing supply. Factors contributing to this trend include the influx of residents from higher-cost areas like Portland and the appeal of the valley’s scenic and tranquil environment. The combination of strong demand and limited inventory, particularly for desirable rural and vineyard properties, has resulted in competitive bidding and increased prices. This trend is expected to continue as more people seek out the valley for its quality of life and investment potential.

  3. What types of properties are most common in Willamette Valley?

    Willamette Valley offers a wide variety of property types, catering to different lifestyle preferences and investment opportunities. Common properties include single-family homes in suburban and urban settings, rural farmhouses, and agricultural lands, particularly vineyards. The valley’s historic towns feature charming, older homes with character, while newer developments provide modern amenities and designs. Additionally, there are many properties suited for those interested in agritourism or starting their own vineyards, reflecting the region’s rich agricultural heritage.

  4. What should potential homebuyers know about purchasing real estate in Willamette Valley?

    Potential homebuyers in Willamette Valley should be aware of the competitive nature of the market, with properties often selling quickly due to high demand. It’s important to have pre-approved financing and work with a knowledgeable local real estate agent who can provide insights into specific areas and property types. Buyers should also consider the long-term potential of the region, including the growth of the wine industry and its impact on property values. Understanding zoning regulations and land use policies is crucial, especially for those interested in agricultural or vineyard properties.

  5. Is Willamette Valley a good area for real estate investment?

    Willamette Valley is considered an excellent area for real estate investment, particularly for those interested in agricultural and vineyard properties. The region’s growing reputation as a premier wine destination offers strong potential for both residential and commercial investments. The steady appreciation of property values, coupled with the valley’s appeal to retirees, families, and young professionals, ensures a diverse and stable market. Investors can benefit from the region’s economic growth, driven by the wine industry, agriculture, and a burgeoning tech sector in cities like Eugene and Corvallis. Conducting thorough market research and engaging with local real estate experts can help maximize investment returns.


Overview for Willamette Valley, OR

33,481 people live in Willamette Valley, where the median age is 38.9 and the average individual income is $38,033. Data provided by the U.S. Census Bureau.


Total Population

38.9 years

Median Age


Population Density Population Density This is the number of people per square mile in a neighborhood.


Average individual Income

Demographics and Employment Data for Willamette Valley, OR

Willamette Valley has 13,032 households, with an average household size of 2.56. Data provided by the U.S. Census Bureau. Here’s what the people living in Willamette Valley do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 33,481 people call Willamette Valley home. The population density is 1,033.19 and the largest age group is Data provided by the U.S. Census Bureau.


Total Population


Population Density Population Density This is the number of people per square mile in a neighborhood.


Median Age

50.13 / 49.87%

Men vs Women

Population by Age Group


0-9 Years


10-17 Years


18-24 Years


25-64 Years


65-74 Years


75+ Years

Education Level

  • Less Than 9th Grade
  • Associate Degree
  • Bachelor Degree

Total Households


Average Household Size


Average individual Income

Households with Children

With Children:

Without Children:

Marital Status


Blue vs White Collar Workers

Blue Collar:

White Collar:

Commute Time

0 to 14 Minutes
15 to 29 Minutes
30 to 59 Minutes
60+ Minutes

Schools in Willamette Valley, OR

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Primary Schools ()
Middle Schools ()
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Mixed Schools ()
The following schools are within or nearby Willamette Valley. The rating and statistics can serve as a starting point to make baseline comparisons on the right schools for your family. Data provided by the U.S. Census Bureau.
School rating
Crossler Middle School
6th - 8th
Liberty Elementary School
K - 5th
Battle Creek Elementary School
K - 5th
Pringle Elementary School
K - 5th
Sumpter Elementary School
K - 5th
Lee Elementary School
K - 5th
Our Savior's Christian Elementary
PreK - 5th
No rating available

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